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This week, Marketing Week featured an article mentioning us here at iblink and some of the great work we have done. The article, ‘When progress meets tradition’ talks of how integrating traditional media with new media, done properly, can result in great things – as we have experienced.

‘Traditional media can offer known, pre-measurable and sometimes more widely spread OTS’. However, new media offers a “wow factor” which harnesses the power of word of mouth. Alex Johns, our MD said, "even before the consumer gets to grips with the creative, new media channels are saying 'you really must check this out'. Consequently it offers greater cut-through. Combining the two maximises the values of both."

This was demonstrated in a campaign we created for Gillette Razor Amnesty campaign and also Sure Girl fashion Idol campaign.

Check out the article:
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=64050&u=pg_dtl_art_news&m=pg_hdr_art

happy new year!

the iblink team are all very happy to be back in our offices after our generously long Christmas break. So far our first week back has been quite exciting what with lots of meetings about fantastic projects we will be working on in 2009, a new phone system which very cleverly links us up with our home boys down in the iblink Woking office (and are apparantly like the phones used by Jack Bower in 24), and today iblink will lunch like kings in Borough Market, we have all missed it so, especially the chorizo sarnies!

So here's to a great 2009 from all at iblink.

106th digital six sheet in operation

Working exclusively with Titan Outdoor, we’ve conceived, designed and delivered the world's first true digital 6 sheet and now have 106 in operation across London!
 
iblink's D6 network covers all the major railway termini across London, delivering every facet of the digital rollout from product design and engineering to 3g network architecture & installation.

iblink continue to support Titan with the management of content and reporting across the network and the creation of HD digital advertisments. Each D6 is independently networked and managed, allowing the remote upload of content schedules and diagnostics ensuring that screen health and playback can be checked 24/7 with the click of a button.

You can also check out the work we do with Titan on our website here.

merry christmas from all at iblink

2008 has been a great year for iblink. We've worked with great brands on some fantastic campaigns, won gold at the ISP awards and silver at the FMBE awards, expanded our digital and experiential teams with some talented new faces and have a brand new website. We won't dwell on this expansive list, but will finish 2008 by saying have a merry christmas and a very happy new year! 

baaaa humbug

iblink were on top form last night at the Kreate fancy dress christmas party. In fact, our team fancy dress effort as little bow peep and her flock of sheep won us the 'best costume' award! Shame our bowling skills weren't as good as our abilities with cotton wool and spray mount!

Check out the rather wooly experiential team:

new site

iblink have a new website!

You can view it in all its glory here: iblink

iblink wins silver at FMBE awards

iblink triumphed at the Field Marketing Brand Experience awards last night, winning silver for 'best integrated campaign' for our work on the nationwide launch of Lynx3. 

The campaign featured in 40 top performing Superdrug stores accross the country. We used brand experience combined with digital and bluecasting technology to trial the product on the target audience. This activity was extremely successful with sales uplift of 113%, and lots of sweet smelling guys no doubt!

To read more about the Lynx3 campaign please visit our website.

iblink feature in ISP article

The Institute of Sales promotion have written an article about Azure at Bluewater. You can read it here.

The article talks about the launch of Azure, and what it will mean for brands who want to create brand experiences in Bluewater.

The package we are offering is quite spectacular and will allow brands to interact with consumers on a much larger, less constrained level never previously seen in shopping malls. To grasp the full skope of Azure you can check out the website here.

Azure website launched

Azure is the home of premium experiential connections at Bluewater shopping centre. iblink have developed Azure, a combination of unprecedented media rights, unique retail opportunities & pioneering interactive communications, allowing brands to accompany the consumer every step of their journey.

Working either direct with brands or via agencies, iblink will create entirely bespoke packages, design, deliver and manage the activity and evaluate effectiveness using the latest measurement techniques.

The Azure website has now been launched. Click here to check it out.

sure girl fashion idol 2008

Working with Unilver iblink have created and executed a great experiential campaign for Sure Girl deodorant - Sure Girl Fashion Idol 2008.

A key feature of deodorant as a FMCG product is consumer loyalty; once you try and enjoy using one brand, you are more likely to stick to it and make repeat purchase.

Unilever developed Sure Girl especially for young women. Through research we found that this target audience were interested in fashion, music, hanging out with their friends and social networking. iblink created an integrated campaign based upon fashion, enabling the target audience to interact with the brand, creating a memorable experience and placing Sure Girl in the forefront of their minds, which in turn will encourage consumer loyalty to the Sure brand.

We executed Sure Girl Fashion Idol 2008 over the course of a month, initiating the campaign with bluecasting hitsquads informing girls across the UK of the Fashion Idol competition. Following this we sent our fleet of Sure Girl Fashion scouts to Superdrug stores across the UK to seek out fashionista's, take their picture and enter them into the competition. All entrants were uploaded onto the Sure Girl bebo page, where friends of Sure Girl could vote for the overall winner.

Fashion Idol 2008 built up to a huge crescendo on Saturday, with the 5 finalists and 1 winner arriving in London to receive their prize: personal shopping trip, a complete makeover and professional photoshoot. Swarms of onlookers watched the finale take place! It was a very exciting day for the winners, and iblink team also.

Look out for the September issue of Dare magazine as this features the winners of Sure Girl Fashion Idol.