experience more

we can still smell the rubber!

Last week all at iblink were extremely busy down at Bluewater shopping centre in Kent. Not spending our time shopping as you might have initially thought, but working together on a fantastic event with Jenson Button at Virgin Media's Speedweek 50; a week celebrating the fastest 50Mb fibre optic broadband in the land. 

We devised and delivered the week-long event in partnership with Bray Leino PR. Speedweek50 culminated with world champion Jenson Button's triumphant homecoming at an event created attended by both the world's media and thousands of fans.

After a photocall with the super-charged Virgin Media Mercedes AMG, Button diligently stuck to our packed press schedule, and participated in a number of interviews with a long list of our national media including The Times Magazine, Top Gear, and the BBC.  He then met with several lucky competition winners who from our media partnerships with Metro, Absolute Radio and Heart Kent had won a trip of a lifetime - 8 high speed laps with Jenson on the roads circuiting Bluewater, which we specially adapted for the event. Several brave cameramen, journalists and celebs also joined Jenson for a drive. 

Footage of these thrilling rides is all over YouTube and also featured on ITN's News at Ten as newsreader Mark Austin was raced around our circuit at top speed, so fast that we can still smell the rubber! 

 

Later on in the afternoon, Button took part in a live Q&A session hosted by the BBC's David Croft, answering some fans questions:  the most gruelling was from Charlotte, aged 6 being, "Do you like chocolate Buttons?"… he hadn't eaten them for a while if you were wondering...

We have had a fantastic response from the press, radio, TV news programs and the internet - not to mention some fantastic user generated content on the web. 

Thanks to our team, we produced an event which was great fun for everyone who came along. 

Watch this space for some video content coming soon!

 

we own the night

As part of a national launch of the new Wrigley’s 5 gum, we implemented the strategy ‘We own the night’ based on the insight that your sense become heightened after dark. 

The challenge was to get 500,000 samples of the new chewing gum and coupons into hands as quickly as possible to ensure a high impact launch, creating a sensory experience to bring the brand idea to life and essentially to increase sales. The above-the-line was brought to life via mobile  projections, illuminating key buildings across 5 major cities across the UK whilst our ‘stimuLATErs’ distributed the sample packs in and around key bars and clubs, leaving behind a trail of mystery and intrigue.

Gillette - live like a champion video montage

Have a look at the video of the Gillette - live like a champion campaign we ran a while back. The video features stats, and a general overview of the activity, and of course, it features the awesome Lamborghini!

Read all about it...

This week, Marketing Week featured an article mentioning us here at iblink and some of the great work we have done. The article, ‘When progress meets tradition’ talks of how integrating traditional media with new media, done properly, can result in great things – as we have experienced.

‘Traditional media can offer known, pre-measurable and sometimes more widely spread OTS’. However, new media offers a “wow factor” which harnesses the power of word of mouth. Alex Johns, our MD said, "even before the consumer gets to grips with the creative, new media channels are saying 'you really must check this out'. Consequently it offers greater cut-through. Combining the two maximises the values of both."

This was demonstrated in a campaign we created for Gillette Razor Amnesty campaign and also Sure Girl fashion Idol campaign.

Check out the article:
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=64050&u=pg_dtl_art_news&m=pg_hdr_art

106th digital six sheet in operation

Working exclusively with Titan Outdoor, we’ve conceived, designed and delivered the world's first true digital 6 sheet and now have 106 in operation across London!
 
iblink's D6 network covers all the major railway termini across London, delivering every facet of the digital rollout from product design and engineering to 3g network architecture & installation.

iblink continue to support Titan with the management of content and reporting across the network and the creation of HD digital advertisments. Each D6 is independently networked and managed, allowing the remote upload of content schedules and diagnostics ensuring that screen health and playback can be checked 24/7 with the click of a button.

You can also check out the work we do with Titan on our website here.

iblink wins silver at FMBE awards

iblink triumphed at the Field Marketing Brand Experience awards last night, winning silver for 'best integrated campaign' for our work on the nationwide launch of Lynx3. 

The campaign featured in 40 top performing Superdrug stores accross the country. We used brand experience combined with digital and bluecasting technology to trial the product on the target audience. This activity was extremely successful with sales uplift of 113%, and lots of sweet smelling guys no doubt!

To read more about the Lynx3 campaign please visit our website.

Azure website launched

Azure is the home of premium experiential connections at Bluewater shopping centre. iblink have developed Azure, a combination of unprecedented media rights, unique retail opportunities & pioneering interactive communications, allowing brands to accompany the consumer every step of their journey.

Working either direct with brands or via agencies, iblink will create entirely bespoke packages, design, deliver and manage the activity and evaluate effectiveness using the latest measurement techniques.

The Azure website has now been launched. Click here to check it out.

sure girl fashion idol 2008

Working with Unilver iblink have created and executed a great experiential campaign for Sure Girl deodorant - Sure Girl Fashion Idol 2008.

A key feature of deodorant as a FMCG product is consumer loyalty; once you try and enjoy using one brand, you are more likely to stick to it and make repeat purchase.

Unilever developed Sure Girl especially for young women. Through research we found that this target audience were interested in fashion, music, hanging out with their friends and social networking. iblink created an integrated campaign based upon fashion, enabling the target audience to interact with the brand, creating a memorable experience and placing Sure Girl in the forefront of their minds, which in turn will encourage consumer loyalty to the Sure brand.

We executed Sure Girl Fashion Idol 2008 over the course of a month, initiating the campaign with bluecasting hitsquads informing girls across the UK of the Fashion Idol competition. Following this we sent our fleet of Sure Girl Fashion scouts to Superdrug stores across the UK to seek out fashionista's, take their picture and enter them into the competition. All entrants were uploaded onto the Sure Girl bebo page, where friends of Sure Girl could vote for the overall winner.

Fashion Idol 2008 built up to a huge crescendo on Saturday, with the 5 finalists and 1 winner arriving in London to receive their prize: personal shopping trip, a complete makeover and professional photoshoot. Swarms of onlookers watched the finale take place! It was a very exciting day for the winners, and iblink team also.

Look out for the September issue of Dare magazine as this features the winners of Sure Girl Fashion Idol.