experience more

we can still smell the rubber!

Last week all at iblink were extremely busy down at Bluewater shopping centre in Kent. Not spending our time shopping as you might have initially thought, but working together on a fantastic event with Jenson Button at Virgin Media's Speedweek 50; a week celebrating the fastest 50Mb fibre optic broadband in the land. 

We devised and delivered the week-long event in partnership with Bray Leino PR. Speedweek50 culminated with world champion Jenson Button's triumphant homecoming at an event created attended by both the world's media and thousands of fans.

After a photocall with the super-charged Virgin Media Mercedes AMG, Button diligently stuck to our packed press schedule, and participated in a number of interviews with a long list of our national media including The Times Magazine, Top Gear, and the BBC.  He then met with several lucky competition winners who from our media partnerships with Metro, Absolute Radio and Heart Kent had won a trip of a lifetime - 8 high speed laps with Jenson on the roads circuiting Bluewater, which we specially adapted for the event. Several brave cameramen, journalists and celebs also joined Jenson for a drive. 

Footage of these thrilling rides is all over YouTube and also featured on ITN's News at Ten as newsreader Mark Austin was raced around our circuit at top speed, so fast that we can still smell the rubber! 

 

Later on in the afternoon, Button took part in a live Q&A session hosted by the BBC's David Croft, answering some fans questions:  the most gruelling was from Charlotte, aged 6 being, "Do you like chocolate Buttons?"… he hadn't eaten them for a while if you were wondering...

We have had a fantastic response from the press, radio, TV news programs and the internet - not to mention some fantastic user generated content on the web. 

Thanks to our team, we produced an event which was great fun for everyone who came along. 

Watch this space for some video content coming soon!

 

iblink feature in ISP article

The Institute of Sales promotion have written an article about Azure at Bluewater. You can read it here.

The article talks about the launch of Azure, and what it will mean for brands who want to create brand experiences in Bluewater.

The package we are offering is quite spectacular and will allow brands to interact with consumers on a much larger, less constrained level never previously seen in shopping malls. To grasp the full skope of Azure you can check out the website here.

Azure website launched

Azure is the home of premium experiential connections at Bluewater shopping centre. iblink have developed Azure, a combination of unprecedented media rights, unique retail opportunities & pioneering interactive communications, allowing brands to accompany the consumer every step of their journey.

Working either direct with brands or via agencies, iblink will create entirely bespoke packages, design, deliver and manage the activity and evaluate effectiveness using the latest measurement techniques.

The Azure website has now been launched. Click here to check it out.