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iblink does it again...

This time with the integrated Gillette Live Like a Champion campaign... 

About a month ago iblink won gold for the most innovative campaign at the FMBE awards. We had a great evening, and two of the account handling team met the comedian Rich Hall when they went to pick up their award. Here is a picture of Katherine and Harmony graciously accepting the Gold award from Rich. Cheers Rich!

You can see the campaign showreel here.

Gillette - live like a champion video montage

Have a look at the video of the Gillette - live like a champion campaign we ran a while back. The video features stats, and a general overview of the activity, and of course, it features the awesome Lamborghini!

Read all about it...

This week, Marketing Week featured an article mentioning us here at iblink and some of the great work we have done. The article, ‘When progress meets tradition’ talks of how integrating traditional media with new media, done properly, can result in great things – as we have experienced.

‘Traditional media can offer known, pre-measurable and sometimes more widely spread OTS’. However, new media offers a “wow factor” which harnesses the power of word of mouth. Alex Johns, our MD said, "even before the consumer gets to grips with the creative, new media channels are saying 'you really must check this out'. Consequently it offers greater cut-through. Combining the two maximises the values of both."

This was demonstrated in a campaign we created for Gillette Razor Amnesty campaign and also Sure Girl fashion Idol campaign.

Check out the article:
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=64050&u=pg_dtl_art_news&m=pg_hdr_art

iblink wins silver at FMBE awards

iblink triumphed at the Field Marketing Brand Experience awards last night, winning silver for 'best integrated campaign' for our work on the nationwide launch of Lynx3. 

The campaign featured in 40 top performing Superdrug stores accross the country. We used brand experience combined with digital and bluecasting technology to trial the product on the target audience. This activity was extremely successful with sales uplift of 113%, and lots of sweet smelling guys no doubt!

To read more about the Lynx3 campaign please visit our website.

Azure website launched

Azure is the home of premium experiential connections at Bluewater shopping centre. iblink have developed Azure, a combination of unprecedented media rights, unique retail opportunities & pioneering interactive communications, allowing brands to accompany the consumer every step of their journey.

Working either direct with brands or via agencies, iblink will create entirely bespoke packages, design, deliver and manage the activity and evaluate effectiveness using the latest measurement techniques.

The Azure website has now been launched. Click here to check it out.

sure girl fashion idol 2008

Working with Unilver iblink have created and executed a great experiential campaign for Sure Girl deodorant - Sure Girl Fashion Idol 2008.

A key feature of deodorant as a FMCG product is consumer loyalty; once you try and enjoy using one brand, you are more likely to stick to it and make repeat purchase.

Unilever developed Sure Girl especially for young women. Through research we found that this target audience were interested in fashion, music, hanging out with their friends and social networking. iblink created an integrated campaign based upon fashion, enabling the target audience to interact with the brand, creating a memorable experience and placing Sure Girl in the forefront of their minds, which in turn will encourage consumer loyalty to the Sure brand.

We executed Sure Girl Fashion Idol 2008 over the course of a month, initiating the campaign with bluecasting hitsquads informing girls across the UK of the Fashion Idol competition. Following this we sent our fleet of Sure Girl Fashion scouts to Superdrug stores across the UK to seek out fashionista's, take their picture and enter them into the competition. All entrants were uploaded onto the Sure Girl bebo page, where friends of Sure Girl could vote for the overall winner.

Fashion Idol 2008 built up to a huge crescendo on Saturday, with the 5 finalists and 1 winner arriving in London to receive their prize: personal shopping trip, a complete makeover and professional photoshoot. Swarms of onlookers watched the finale take place! It was a very exciting day for the winners, and iblink team also.

Look out for the September issue of Dare magazine as this features the winners of Sure Girl Fashion Idol.