This time with the integrated Gillette Live Like a Champion campaign...
About a month ago iblink won gold for the most innovative campaign at the FMBE awards. We had a great evening, and two of the account handling team met the comedian Rich Hall when they went to pick up their award. Here is a picture of Katherine and Harmony graciously accepting the Gold award from Rich. Cheers Rich!
You can see the campaign showreel here.
iblink triumphed at the Field Marketing Brand Experience awards last night, winning silver for 'best integrated campaign' for our work on the nationwide launch of Lynx3.
The campaign featured in 40 top performing Superdrug stores accross the country. We used brand experience combined with digital and bluecasting technology to trial the product on the target audience. This activity was extremely successful with sales uplift of 113%, and lots of sweet smelling guys no doubt!
To read more about the Lynx3 campaign please visit our website.
