pocket pulling power
At the beginning of May iblink ran a campaign to support the launch of Lynx Bullet in Superdrug stores, integrating bluetooth technology with experiential activity. The challenge we faced was driving target audience (dashing young men) into Superdrug which is predominantly a female environment.
The first part of the activity was pre-awareness of the experiential activity. We advertised using bluetooth units in-store, with huge A frames inviting consumers to 'Turn on your bluetooth' to have a chance of winning £100 cash.
On Saturday 2nd May our gorgeous Lynx girls appeared in participating stores, and Lynx hitsquads equiped with hotpants were deployed to increase targeted footfall into the activity stores. The odds for winning £100 quid were pretty high, with one winner per store.
For the remaining 4 weeks we ran a second piece of bluecasting content advertising the mobile pulling tool on www.lynxeffect.com - 'SAY CHEESE'
Overall this was an interesting campaign and we received over 10,000 downloads in 5 locations, which was hugely successful.
