Tomorrow we are running a campaign for Perfect10 - a new hair colourant which works in just 10 minutes. This activity focuses on the entire range of hair colourants, and encourages consumers to dye their hair at home using this product.
The activity will run in 25 Superdrug stores with 1 BA and 1 professional hair expert per store with additional street teams to drive traffic into store.
The hair expert will demonstrate the products, showing consumers exactly how to use the hair colour to achieve a professional look at home and give advice about which hair colour would suit you best. There will also be money off coupons handed out, entitling each Superdrug customer to £1 off any hair colourant in the range up until 31st May.
So, if you are feeling like a new look that takes just 10 minutes – get into the participating Superdrug stores tomorrow!
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